I build brands, products and the teams behind them.
Today I work where design, technology and AI meet. I use the new tools every day, and I shape how teams work with them: new processes, new roles, a shorter way from idea to product. It is the biggest change my field has seen in thirty years. And I'm riding that wave. Right at the front.
AI makes everything faster. Today you can build a product right away, test it fast and make it better. But everything starts to look the same. I do the opposite. I use AI to make brands unique. What matters stays the same: a clear idea, a strong brand and people who care.
This site is my online archive. My current work is not shown here, but everything you see here goes into it.
Want to see what I'm working on now?
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